A Digital Marketing Blog
by the Mesh Collaborative
Digital Trends
Bridge the Physical and Digital Space
Today, when it comes to true customer engagement, the term ‘phygital’ sums up where marketing is going and is set to become one of the big trends of 2012. Phygital is literally a morph of two words: physical and digital. It is about understanding that the next generation of successful marketing depends upon creating an ecosystem between the brand and the consumer that bridges both the physical and digital space. Continue reading at .NET magazine »