A Digital Marketing Blog
by the Mesh Collaborative
Facebook Timeline? Mesh Social Media Marketing has got your back!
Marketing for Brands on Facebook Just Got a Lot More Interesting!
Timeline is coming, and a recent study show that it’s a good thing for Social Media Marketing. According to a recent study Facebook Timeline Provides 46% Lift in Brand Page Engagement.
We still have a few days to get ready for Timeline to be live across all brand pages, so here are a few tips to make sure your not caught at the end of your rope.
It just got a little harder to build your community. Facebook used to allow a fan gate that made it clear that you had to “like” the page in order to see the premium content. Now brand Timeline pages relegate the “like” button to an inconspicuous area directly under your cover picture. On top of this, you’d better put some thought into creating a cover image that is not used for sales purposes. Facebook rules are pretty strict on this one.
Cover images may not contain:
Price or purchase information, such as “40% off” or “Download it at our website”.
Contact information, such as web address, email, mailing address or other information intended for your Page’s About section.
References to user interface elements such as Like or Share, or any other Facebook site features.
Calls to action, such as “Get it now” or “Tell your friends”.
Tabs have changed as well. Brands can no longer have separate default landing pages. Your landing page will have to be the one with your cover image. More of a reason to really put some thought into what your doing with that image.
Really consider creating unique icons for your tabs. They can become a piece of your overall strategy behind the page. Also, the default icons that Facebook provides are … kinda ugly.
If I can really hit home one piece of advice, it’s that images are now more important than ever. Comments can only be viewed by clicking on each post, so the majority of what visitors are seeing when they come to your brand page are images. Do yourself a favor and invest in the best quality images you can afford.
Hopefully, you’ve already put a great Social Media Marketing strategy in place for these up coming changes on March 30th, but if you haven’t just breath deep and consider our tips.