Designed and developed an intuitive experience that strategically appeals to the female consumer by verbally and visually expressing a fresh perspective about instant potatoes. Integrated a recipe database and social tools to encourage product interaction and conversation. Recipes have been shared over 1000 times through social media and brand affinity has increased.
Working closely with the brand team we developed the brand strategy, positioning and creative look for this innovative tequila brand. Using high-end photography, no-nonsense tonality and a sophisticated design style; we created the in-store POS launch materials and website for this new brand. Sales, awareness and distribution of theses tequila expressions have exceeded pre-launch goals.
Focused on communicating and driving sales of the sustainable product line to existing and potential dealers, we implemented a clean experience relying on product visuals. We incorporated a variety of dealer centric tools including product detail viewing, dynamic sell sheets, educational tools and more. Dealer submissions have increased and site traffic continues to grow.
We developed an intuitive easy to use website and sample ordering system that differentiates this global dairy ingredients manufacturer from their competition. Providing their customers an intuitive online catalog, online sample ordering plus a variety of tools has increased their sample request and decreased customer service calls leading to internal and customer efficiency.
In creating the Big Backyard Fiesta Summer Sweepstakes, we engaged consumers in a fun and relevant way. A comprehensive program, we managed the sweepstakes, social strategy, digital ad buy, Facebook pages, metrics, website and brand refresh. 20,000 new Facebook fans and over 8,000 sweepstakes entries were generated leading to increased brand affinity and engagement for this iconic brand.